Timoteo, the Los Angeles based men’s athletic-wear brand catering to stylish men seeking the ultimate in comfort and design, unleashes its next generation fitness brief this summer, Timoteo SPORT 2.0. Made from a cotton/spandex blend, the collection features the season’s steamiest colors in contrasting designs (white against orange & blue trim, royal blue against varsity green trim, black against red and black against striker blue trim) in four bold styles: the SUPER LOW, the SCOUT BOXER BRIEF, the best selling ATHLETE JOCK and the SOCCER JOCK. All styles feature Timoteo’s contemporary custom-designed waistband. Timoteo SPORT 2.0 is available now at specialty stores, online retailers and at Timoteo.net
“SPORT 2.0 is the new-and-improved version of one of our best-selling collections ever,” said Timoteo Ocampo, Creative Director and Co-Owner of Timoteo. “Similar to the original line, briefs are specially geared towards the athletic guy who spends a great deal of his day working out in the gym. He drinks protein shakes, wears weight lifting gloves and belts. The SPORT 2.0 collection is one more tool to help him reach his full fitness potential… and look damn good while doing it.”
Before launching his own label, Ocampo worked as a designer; first for XOXO and later at Baby Phat, where he helped launch the brand with Russell Simmons and Kimora Lee. He names Yves Saint Laurent as one of his greatest influences.
“Our customers are constantly offering their feedback and what we hear most is they are bored of off-the-shelf underwear with no style,” continues Ocampo. “They want underwear that has a personality, is sporty, and available in a wide assortment of fresh, fun colors.”
The demand for SPORT 2.0 is so great, the line has already begun shipping to retailers in the UK, Russia, Mexico, New Zealand, Australia, Japan as well as the USA and Canada.
“As the economy gets stronger and there is more consumer spending towards personal items, we are seeing a demand for a more diverse underwear drawer in men’s closets,” agrees Joel Johnston, CEO and Co-Owner of Timoteo, who predicts SPORT 2.0 will be merely the beginning of the label’s sports offerings. “Men have more money to spend and they are spending it on quality designs.”
In addition to SPORT 2.0, Timoteo is unveiling a second underwear line for summer 2012 called Classic Luxury Mesh, set to release June 1st.
“As an underwear designer it is my job to keep the designs fresh and unique and ahead of the curve,” Ocampo says.
Timoteo launched ten years ago as a small storefront in West Hollywood, CA that manufactured select fashion pieces for men. It has since evolved into a fun and hip brand that produces a full line of product across multiple categories including, underwear, swim wear, denim and sportswear.
For a sneak peak at SPORT 2.0 visit http://www. timoteo.net/
New Timoteo Sport 2.0 Collection is a post from: A Men's Underwear Blog – Underwear News Briefs not to be reprinted without permission.
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